@patberry

Leading integrated digital and content/broadcast production in Chicago, Austin and Atlanta. Building Razorfish's production department from the ground up across the Central Region.

Leveraging experience and associations in digital, traditional and emerging platforms to build an integrated production department inside a digital agency. We have built out a team of creative and technology driven producers who bring to bear the best in modern advertising working with our production partners worldwide.

Razorfish Is No. 4 on the Ad Age Agency A-List.

Global Membership Chair.

Honored to have been elected to serve two terms on the Board of Directors.

The Society of Digital agencies (SoDA) is the worldwide voice of digital marketing professionals with a mission to advance the industry through best practices, education, and advocacy. I am honored to be a part of this organization.

Links and Press Releases:
http://societyofdigitalagencies.org/
Mutiny Worldwide press release - http://goo.gl/v9XtQ
SoDA Board of Directors 2011 - http://goo.gl/vXqQP

Shortly after my 16th birthday when I became legally entitled to join the workforce, I applied for part-time jobs at two establishments. Instead of choosing one over the other I accepted an offer from both places. I have always had at least one job ever since. So many years later I finally chose to take some time off.

I took the Summer off to spend five wonderful months traveling with my wife and children. Cities visited included Washington D.C, Annapolis, Baltimore, Orlando, Las Vegas, San Diego, NYC, Portland and a few stops in-between.

Between trips my primary responsibilites included:

- Building a 5,000 gallon pool
- Floating in said pool
- Supervision of all grass cutting activities
- Skimming said pool
- Bouncing upon a trampoline

I look forward to doing this again.

Co-Founded Colossal Squid on minimal investment, no clients and during the worst economy of our lifetime. "The Squid" dialed it up to $6.5mm revenue our final year while servicing Digital AOR relationships for Kimberly-Clark's well-known brands SCOTT towels and tissue products, Viva Towels, and Unilever's TRESemme Hair Care.

Partnered with Fallon Worldwide to deliver branded advergaming for Johnson Controls that short-listed at Cannes.

"Colossal Squid Industries, simply put, is a Creative Digital Agency. Or if you like, Digital Creative Agency. At our core, what we are is a dedicated group of individuals who share a life’s passion for technology and storytelling. We use every method, big and small, to help big brands create memorable moments that endure."

Member of management team for the world's largest ad agency integrated production department. Took the point in driving technology agenda within LB/Arc integrated production. Also member of Lead Team for the Arc Worldwide Digital Practice.

Achievements
• Member of management team for the newly formed 250 person Leo Burnett / Arc Worldwide integrated production department.
• Member of Executive Committee charged with a yearlong mission of determining Leo Burnett’s and Arc Worldwide’s direction moving forward including go to market strategy and integrated product offering.
• Member of management team for Arc Worldwide’s digital practice. Charged with charting digital product offering and day-to-day management.

Executive Producer of production across all accounts for Arc Worldwide - North America.

Brands include U.S. Army, RIM/BlackBerry, Cadillac, Purina, Whirlpool, Diageo Brands, Kellogg’s and Hallmark. Founded Arc Worldwide’s digital production department. Addressed vendor quality and process issues by bringing all motion video content production and post-production in-house.

Achievements
• Producer of digital content for Cadillac Under 5 – Promo Magazine’s Campaign of the Year, 2005/06.
• Sourced and hired a dozen digital producers and plus post staff including video editors, 3D and After Effects animators. Built infrastructure to support this including recruiting, HR support, and workflow.
• Member of Lead Team resulting in the integration of the Leo Burnett and Arc Worldwide Production departments.

Managing producer of interactive rich media production across all major North America accounts at Arc Worldwide/Leo Burnett USA. Brands include Cadillac, Walt Disney World, U.S. Army, Kellogg's and Coca-Cola.

Co-Founder and creative lead of this production and web development company. Produced and directed commercials, interactive projects, documentaries and brand web sites for client roster featuring United Airlines, Kraft Foods, Square D Company, Thomsen Financial, Xerox and united.com.

Global head of production for United’s Training Division. Managed media production for Training Division worldwide. Produced and directed countless shoots throughout the years at almost every United destination city.

Achievements
• Worked with three United CEO’s and two presidents in crafting customer and employee communications topics ranging including bankruptcy, re-branding, and other marketing messaging.
• Winner of Gold Plaque at Chicago International Film Festival for Adult Education.

Completed in Improvisation

BA in Film
Activities: Delta Tau Delta Fraternity, Kalegethos Leadership Society (top 50 leaders Greek community at MD), Gate and Key Leadership Honorary (top 100 leaders)

Blog, Personal Website, Facebook

2011 - Advertising and Design Club of Canada (ADCC) Show - Judge: Interactive 2010 - Effies North America - Judge 2010 - Adobe Design Achievement Awards (ADAA) - Presenter 2009 - Cannes Short-list for Branded Advergaming ("Coconut Run" with Fallon) 2006 - Grand Prix - Cadillacunder5.com - Globe Awards (Interactive Producer) 2006 - Best of Show - Cadillacunder5.com - Pro Awards, PROMO Magazine (Interactive Producer) 1996 - Gold Plaque, Adult Education - Chicago International Film Festival Telly's, etc.

Juvenile Diabetes